The name most commonly associated with postcards in Tavistock is John Lemp. He owned the drug store in town and was also a photographer. Here is a postcard dated in 1907 that lists him as the publisher and the photo is in the Lemp collection. The caption on the front of this one from the Pellow collection reads that the swamp cedar is “supposed to be the largest one of its kind in Canada.”
Small stores such as Lemp's Drug Store were the mainstay of postcard publishing. Tens of thousands of these establishments would either send their own photographs off to be printed or would buy cards directly from catalogs and salesmen. A typical store in a town of a thousand residents might have sold 15,000 cards per year during the “golden age”. Lemp advertised "some very fine view postcards at 5 cents each". If they were frame view photos purchased from Stedman’s at $4.75 for 500 and he sold them for 5 cents each, he would have made a handsome profit of over $20.